Branding & Content Articles

HR branding helps you keep find and keep the best employees, while fostering a culture of excellence. Great branding efforts need great internal content employees can respond to.

Drive Referrals with Engaged Employees

Happy, engaged employees are key to recruiting top talent. As vital advocates of your company, they’re willing to amplify your recruiting efforts by referring candidates within their networks.

The Role of Community in Modern Branding

The idea of community has become a major focus of brands in many verticals. While traditional methods of marketing still have their place, community-building is now a critical part of any holistic branding strategy.

Keeping your entire staff informed can seem daunting, but a regular compilation of updates, profiles and events can do so thoroughly and efficiently. Here’s advice on getting it right.

Normally, branding and content refers to the marketing initiatives your company is pushing out to your target customers or target audience. But selling your brand to your own employees is as important for the long-term success of any company.

Drop the investor-centric fluff, and find the core story of what makes your company unique. Hopefully, that doesn’t consist of execs who demand backup planes to follow their private jets.

Branding builds businesses

Offlimit Communications introduces an all-new Brand Ambassador division

To win the hearts, minds and loyalty of customers, you must have a compelling and differentiated brand platform. But creating a business-to-business brand platform that is unique and engaging is a question of emphasis.

I love music. Love good songs. And I love to sing. It's safe to say the songs I usually like best are those with a strong vocal lead.

Brand New: The Power of Rebranding

You’ve heard about it. You’ve seen the results. Maybe you’ve even been part of a rebranding effort. But do you really understand what branding means?

The word of the day was ‘firestarters.’ An unusual expression for the more often used ‘brand ambassadors,’ firestarters captured the imaginations of attendees at the Employer Brand Management conference last week.

In the business world, a resourceful job seeker can find jobs in his or her field year-round. Similarly, a smart Human Resources manager can find excellent candidates for company positions year-round. Successful employee recruiting takes strategic thinking, inventive approaches, and an understanding of what will drive the company forward.

Employees want ways to get involved with CSR programs close to where they live and work ... and corporate communications can help.

CMO Kristina Cleary shares the branding strategy that drove Ceridian's acquisition of Dayforce in 2012.

Internal video communications come in all shapes and sizes. Some companies use internal communication tactics like livestreaming to communicate better and faster with remote and in-house employees. Here’s how scripted videos can help deliver information and build community in the workplace.

Employee communications solutions try to make communication what it really is—a two-way street. These solutions engage employees and urge them to participate in the communication exchange with management.

Corporate communication tools include the many platforms and systems Human Resources managers and company executives use to help their employees perform at their best and facilitate a web of communication between all workers. These tools can also be used help bridge the soft skills gap that can open in companies of all industries, particularly tech and software development.

The benefits of cloud-based corporate communication tools are many. Here are a few you might not know.

Employee video communications have become a useful tool for many HR departments across multiple industries.

The technological revolution in communications over the last couple of decades has created a myriad of ways for companies to communicate with their employees, including most recently with video email communications, but which of these are truly effective? A recent study from FLIMP Communications illustrates with solid quantitative data the high degree of effectiveness there is with digital video postcards.

A recent survey of brand managers, internal communications staff, and corporate communications managers by Emperor and Communicate magazine illustrates a changing dynamic in how organizations view the importance of brand management as it relates to their employees, and the changes in internal communications software that this new dynamic might require.

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