Branding & Content Articles
HR branding helps you find and keep the best employees, while fostering a culture of excellence. Great branding efforts need great internal content employees can respond to.
“That’s not in my job description.” It’s the response that irks almost every every manager on the planet. The manager then goes to her HR business partner, engages in a whole-body eye roll, and then complains about the employee’s lack of team spirit.
How you can build up your content marketing network to produce the right things for your employees, clients, and customers.
Connection is a key to employee engagement because we connect with our organizations through the people with whom we work, the mission and values of the organization, and the work we perform.
Keeping your entire staff informed can seem daunting, but a regular compilation of updates, profiles and events can do so thoroughly and efficiently. Here’s advice on getting it right.
Normally, branding and content refers to the marketing initiatives your company is pushing out to your target customers or target audience. But selling your brand to your own employees is as important for the long-term success of any company.
Drop the investor-centric fluff, and find the core story of what makes your company unique. Hopefully, that doesn’t consist of execs who demand backup planes to follow their private jets.
To win the hearts, minds and loyalty of customers, you must have a compelling and differentiated brand platform. But creating a business-to-business brand platform that is unique and engaging is a question of emphasis.
I love music. Love good songs. And I love to sing. It's safe to say the songs I usually like best are those with a strong vocal lead.
In the business world, a resourceful job seeker can find jobs in his or her field year-round. Similarly, a smart Human Resources manager can find excellent candidates for company positions year-round. Successful employee recruiting takes strategic thinking, inventive approaches, and an understanding of what will drive the company forward.
Employees want ways to get involved with CSR programs close to where they live and work ... and corporate communications can help.
CMO Kristina Cleary shares the branding strategy that drove Ceridian's acquisition of Dayforce in 2012.
Internal video communications come in all shapes and sizes. Some companies use internal communication tactics like livestreaming to communicate better and faster with remote and in-house employees. Here’s how scripted videos can help deliver information and build community in the workplace.
Employee communications solutions try to make communication what it really is—a two-way street. These solutions engage employees and urge them to participate in the communication exchange with management.