Branding & Content Articles

HR branding helps you find and keep the best employees, while fostering a culture of excellence. Great branding efforts need great internal content employees can respond to.

Advertisers will tell you your brand is everything. Branding and content are essential for selling products—and social media has to play a part in any digital marketing strategy these days—but they’re also crucial for hiring talent and helping your organization grow.

Blockbuster movie and TV producers and songwriters know what grabs their audiences by the heartstrings. So do great marketers.

Why B2B Video Marketing Strategies Are Evolving in 2018

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with. It is also because the landscape of creating, publishing and sharing videos is changing.

"It's Not Personal, It's Only Business..."

Some may say no truer words have ever been spoken. I would contend, no words could be further from the truth!

Hyperbole might be a necessary evil in public relations and marketing, but you can at least be original. Discard these worn-out clichés in favor of fresher descriptors.

Most employees are aware that they should not discuss religion or politics in the office, and not only to help preserve corporate culture. However, in today's divisive political climate, many employees are ignoring that rule and divulging their political views openly in the office. When political views are discussed at work, it can have a negative impact on company culture and employee communications.

So, you want to start producing useful insights that will help your business grow, but you don’t know what the best HR reports are, or where to start with them?

Why is branding and content important? If you think of your ‘brand’ as your reputation, your ‘brand’ as an employer should be positive. A positive brand means a positive reputation, and your employee communications tactics will work better, and you’ll get better job candidates.

Writing Advice From Iconic Authors

Bask in the timeless wisdom of Ernest Hemingway, Mark Twain, Elmore Leonard and F. Scott Fitzgerald.

Microsoft, Google and JPMorgan Chase were among 56 companies pushing back against attempts by the Trump administration to reduce protections for transgender people.

How do you get employees to go the extra mile and perform at the peak of their capacity? Some say job satisfaction and happiness are key elements of exceptional employee commitment. I don’t disagree with that. But I would argue that employee satisfaction and happiness are not enough. After all, I could love my work, yet still only perform at 50% of my potential.

Heftier pieces have distinct benefits, but there are potential pitfalls, too. Here’s what to weigh before commissioning more substantive campaigns.

When we talk about branding and content and its relationship with employee communication, we’re really talking about emotions and perceptions. What your employees feel about the company they work for determines everything from their performance to their willingness to participate in your workplace community.

Everyone’s heard the mantra that the most effective managers, coaches, administrators, etc. are those who lead by example. Establishing and maintaining the relationship between leaders and those they lead ultimately comes down to communication—how that example is conveyed, received and understood. Can you think of a single list of “leadership qualities” that doesn’t reference communication skills somewhere in the mix? With the two so obviously linked, it makes sense to think of internal and employee communications as leadership opportunities.

On-screen projections, whether text or images, augment and complement your narrative—if you craft them properly. Follow these guidelines.

The workplace environment and employee communications are forever changing. The demands on today's managers are more challenging than ever. Bosses are looking for ways to help leaders manage their workflow and employees more effectively. New communication and recruitment tools and apps are helping many accomplish this task.

Make a Difference: Packing Snacks for Kids

We were excited to partner with Center for Food Action to create weekend snack packs for children at risk of weekend hunger in our community. CFA’s mission is to “prevent hunger and homelessness and improve the lives of individuals and families living in poverty.”

Recruitment and retention is all about keeping the life blood of your company healthy. Negative candidate experience can undermine your recruitment efforts before you can even focus on retention.

As the media landscape continues to fracture and transform, now is the perfect time to become your own publisher. However, it takes a serious commitment to do it right.

Branding and drumming up business are accentuated by interaction, and the professional network is ideal for just that. Not sure how to make the most of the platform? Have a look.

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