Branding & Content Articles

HR branding helps you find and keep the best employees, while fostering a culture of excellence. Great branding efforts need great internal content employees can respond to.

Why is branding and content important? If you think of your ‘brand’ as your reputation, your ‘brand’ as an employer should be positive. A positive brand means a positive reputation, and your employee communications tactics will work better, and you’ll get better job candidates.

Writing Advice From Iconic Authors

Bask in the timeless wisdom of Ernest Hemingway, Mark Twain, Elmore Leonard and F. Scott Fitzgerald.

Microsoft, Google and JPMorgan Chase were among 56 companies pushing back against attempts by the Trump administration to reduce protections for transgender people.

How do you get employees to go the extra mile and perform at the peak of their capacity? Some say job satisfaction and happiness are key elements of exceptional employee commitment. I don’t disagree with that. But I would argue that employee satisfaction and happiness are not enough. After all, I could love my work, yet still only perform at 50% of my potential.

Heftier pieces have distinct benefits, but there are potential pitfalls, too. Here’s what to weigh before commissioning more substantive campaigns.

When we talk about branding and content and its relationship with employee communication, we’re really talking about emotions and perceptions. What your employees feel about the company they work for determines everything from their performance to their willingness to participate in your workplace community.

Everyone’s heard the mantra that the most effective managers, coaches, administrators, etc. are those who lead by example. Establishing and maintaining the relationship between leaders and those they lead ultimately comes down to communication—how that example is conveyed, received and understood. Can you think of a single list of “leadership qualities” that doesn’t reference communication skills somewhere in the mix? With the two so obviously linked, it makes sense to think of internal and employee communications as leadership opportunities.

On-screen projections, whether text or images, augment and complement your narrative—if you craft them properly. Follow these guidelines.

The workplace environment and employee communications are forever changing. The demands on today's managers are more challenging than ever. Bosses are looking for ways to help leaders manage their workflow and employees more effectively. New communication and recruitment tools and apps are helping many accomplish this task.

Make a Difference: Packing Snacks for Kids

We were excited to partner with Center for Food Action to create weekend snack packs for children at risk of weekend hunger in our community. CFA’s mission is to “prevent hunger and homelessness and improve the lives of individuals and families living in poverty.”

Recruitment and retention is all about keeping the life blood of your company healthy. Negative candidate experience can undermine your recruitment efforts before you can even focus on retention.

As the media landscape continues to fracture and transform, now is the perfect time to become your own publisher. However, it takes a serious commitment to do it right.

Branding and drumming up business are accentuated by interaction, and the professional network is ideal for just that. Not sure how to make the most of the platform? Have a look.

I spent a substantial portion of my career in launching new products, services and businesses. Branding and content was always at the core of these projects – down to the part where the decision on the shape of a logo involved three meetings and two trans-Atlantic conference calls. Face it, the brand is the whole shebang most of the time: Apple, Google, Coca-Cola.

Jesse Jackson: Accidental CLO

Jesse Jackson, CLO of consumer and community banking at the multinational banking and financial services firm JPMorgan Chase & Co joined the bank’s management development program more than 25 years ago, starting as a teller and a banker. Jackson talks about his career path, how he became a CLO, and what he learned along the way.

The Blindspot in Employee Engagement

Life is everywhere and everything we experience is life. Work is just one place where life happens. Remember, work for employees is a relationship. The test of a good relationship is how you show up when things aren’t so good.

Information is key to the success of your business. It keeps your customers, partnerships, vendors, employees, and everyone else involved in your bottom line informed of events and happening within your company. The way you deliver your information will determine how it is perceived and received. Your company thrives on delivering information, and you want to ensure it is distributed in an effective manner that garners results. That’s where video communication comes in.

As in comedy, great timing in public relations is essential. Rather than leaving your messaging to chance, plan to distribute your content—themed and evergreen alike—around specific dates.

As an HR professional, you already know the importance of human capital in the workplace. You may have even started to see the shift of referring to human resources as human capital management. Human capital is undoubtedly important, but there’s an even more important “capital” that might not be on your radar: social capital.

Video communication is paramount to any kind of millennial engagement effort your company can perform. The written word is not dead, but video should enhance and supplement your written internal communications.

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