Branding & Content Articles

HR branding helps you find and keep the best employees, while fostering a culture of excellence. Great branding efforts need great internal content employees can respond to.

Ben Renner

Ben Renner is an HR expert, writer, and Senior Editor of the Employee Communications Council. He has lived and managed his own business in Denver, Colorado since 2013. Connect with him on LinkedIn: https://www.linkedin.com/in/ben-renner-97708099/

Recruiters are having a hard time these day to find the right talent due to the dearth of good talent. Applicants have more of an upper hand, being able to choose one company over another if it suits their preference.

On the surface, recruitment and retention seems straightforward. You find the best people for your organization, you hire them, you make them happy, and in return, you get great results, happy clients, and more money for everyone. What makes it complicated is that everyone is trying to do the same thing, and your rivals are looking for the same candidates as you are.

Rising concerns over financial wellness plans like retirement programs are trickling down to younger generations of workers who want to plan ahead. Already, many companies are improving their retirement plan options for their employees, making them more streamlined and easy to use, to help provide for better employee financial wellness.

Shifts in the basic understanding of how we work is changing all parts of Human Resources, including what it means to be engaged, and even what it means to be a ‘typical’ worker. Employee onboarding is changing rapidly because the ‘typical’ employee is changing. Technology, like video communications systems, is both fueling the change and helping managers adapt. How can the shift to video help you?


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