Branding & Content Articles
HR branding helps you find and keep the best employees, while fostering a culture of excellence. Great branding efforts need great internal content employees can respond to.
You’ve probably heard of how millennials are taking over the workforce, creating drastic changes in offices and the very nature of work itself. As a result of Generation Y entering careers and the workforce over the past decade or so, companies have to compete to lure up-and-coming talent, and employee benefits is one way to do that.
Normally, branding and content refers to the marketing initiatives your company is pushing out to your target customers or target audience. But selling your brand to your own employees is as important for the long-term success of any company.
More HR managers and corporate leaders are turning to the concept of mindfulness, along with the tradition of meditation, as a way to improve overall employee wellness and health. Is this approach a simpler, less expensive alternative to hit-or-miss employee health initiatives or smoke and mirrors?
By now you’ve heard about a million times that open communications is the key to helping your employees work better and harder, but how do you get from an effective open communications plan to effective management strategies?
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