Branding & Content Articles
HR branding helps you find and keep the best employees, while fostering a culture of excellence. Great branding efforts need great internal content employees can respond to.
I spent a substantial portion of my career in launching new products, services and businesses. Branding and content was always at the core of these projects – down to the part where the decision on the shape of a logo involved three meetings and two trans-Atlantic conference calls. Face it, the brand is the whole shebang most of the time: Apple, Google, Coca-Cola.
Jesse Jackson, CLO of consumer and community banking at the multinational banking and financial services firm JPMorgan Chase & Co joined the bank’s management development program more than 25 years ago, starting as a teller and a banker. Jackson talks about his career path, how he became a CLO, and what he learned along the way.
Information is key to the success of your business. It keeps your customers, partnerships, vendors, employees, and everyone else involved in your bottom line informed of events and happening within your company. The way you deliver your information will determine how it is perceived and received. Your company thrives on delivering information, and you want to ensure it is distributed in an effective manner that garners results. That’s where video communication comes in.
As in comedy, great timing in public relations is essential. Rather than leaving your messaging to chance, plan to distribute your content—themed and evergreen alike—around specific dates.
As an HR professional, you already know the importance of human capital in the workplace. You may have even started to see the shift of referring to human resources as human capital management. Human capital is undoubtedly important, but there’s an even more important “capital” that might not be on your radar: social capital.
Your internal information hub requires support—including ample funding—from top-tier bosses. It also demands clear protocols and content that employees need and want.
Your ‘big idea’ is a home run, but how can you turn that into a touchdown or a hole-in-one for a new batch of spectators? Follow these tips for tweaking and repurposing your core message.
The key to a thriving business is a thriving workplace. You want your employees to be full of energy, constantly moving on to the next thing, eagerly pushing forward. That energy propels your business forward with it and creates growth. If the office feels dead, the prospects for your business probably aren’t too good either.
You know what words very rarely come to mind when I think of a company’s video library?
Current. Fresh. Exciting. Modern.
Top business leaders embark on their role with great enthusiasm and expectations. They set out to make a difference and craft a success story. Fueled by their freedom to create, leaders draft mission and vision statements to frame their organization’s purpose. Their mission statements define their work or specialty, and their vision statements declare what they seek to accomplish (and why).
While everyone may bend the truth from time to time, it’s important that lies in the workplace not be tolerated. When affirmative falsifications and lies of omission are not punished, a culture of secrets, misrepresentations, and self-preservation can easily take precedent over the good of the company.
“That’s not in my job description.” It’s the response that irks almost every every manager on the planet. The manager then goes to her HR business partner, engages in a whole-body eye roll, and then complains about the employee’s lack of team spirit.
Summer is underway and for a lot of businesses, it is also slow season! With slow season comes more time to revamp your brand message and bring on new employees for a fresh perspective. Whether it be new college grads or someone changing careers or direction, Employee Onboarding in the summer season can present opportunities for both parties.
Progressive and forward-thinking companies are embracing diversity and inclusion as a viable way to stay relevant and maintain a stable and prosperous business. A diverse team will help you better understand different cultures and languages, which can strengthen your services and brand.