Change Management Articles

When it comes time to make changes, the best managers direct the transition from start to finish. How have leaders managed change successfully?

Joe Ailinger

Joe Ailinger Jr. has more than 20 years experience in employee and crisis communications, public relations, and brand-building for the financial services, defense technology, healthcare and nonprofit industries. Connect with him and learn more at http://linkedin.com/in/joeailinger

The benefits of cloud-based corporate communication tools are many. Here are a few you might not know.

A recent survey of brand managers, internal communications staff, and corporate communications managers by Emperor and Communicate magazine illustrates a changing dynamic in how organizations view the importance of brand management as it relates to their employees, and the changes in internal communications software that this new dynamic might require.

One of the more rewarding aspects of internal employee communication is when communicators are called upon to rally the troops for volunteer activities in the name of corporate social responsibility. Cleaning out local parks, stocking supplies at a food pantry, serving meals at a homeless shelter, or any of the hundreds of other ways companies can pitch in to make a difference in their community.

There’s an old saying in the military that every battle plan, no matter how clever, gets torn up as soon as the fighting starts. The same sometimes goes for the best-laid plans in change management.


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