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Why B2B Video Marketing Strategies Are Evolving in 2018

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with. It is also because the landscape of creating, publishing and sharing videos is changing.

Social Capital: The Next Frontier for HR

In today’s rapidly changing world, it is essential that organization’s hire the smartest, most capable people possible. There should be little doubt that human capital is a firm’s greatest asset.

Open enrollment is over, but your responsibility to provide competitive employee compensation and benefits doesn’t end. Throughout the year, you’ve worked with employees scrambling to sign up for health insurance, using their benefits, and you’ve dealt with questions and unforeseen issues that came up.

When employees aren’t happy at work, they aren’t productive. Happiness at work is about feeling engaged and fulfilled—being confident, challenged and comfortable. When an onboarding process at a company is strategic, flexible and user-driven employees are more engaged and thus stay longer, allowing a business to save money.

You’d love to have a modern platform that boosts productivity and engagement. Here’s how to make the case for it.

The Twisted HR / Employee Relationship

I am not a psychologist or psychiatrist, but I have stayed at many Holiday Inns in my time. That, and a bit of my own historical references allow me to have the following opinion. My premise is this: the HR/Employee relationship is dysfunctional and almost surely codependent.

The New Year is approaching and benefits professionals are continuing to make career moves. The winter months have brought with them new hires and promotions for Willis Towers Watson, Transamerica, ZipRecruiter and others.

Nearly half of corporate trainers say they modify their training practices to cater to GenZ.

If you’re a small business looking to invest in video conferencing, all your worries have disappeared up into the clouds.

High levels of employee engagement can have an extremely positive impact on a work environment. Productivity rises, communication flows more openly and projects move from idea to actuation faster. However, whether from dissatisfaction with work or disruptive events in their personal lives, employees occasionally become disengaged. This can not only have negative effects on their work, but can also spread to other team members.

Have you ever noticed how Amazon sends you an email for something, you click, and then 10 minutes later you’re looking for one more item—just so you can get free shipping? What the heck just happened?! Amazon and companies like it have huge teams of marketing experts who know how to drive your behavior and get you to make that extra purchase. We apply these same techniques to drive employee behaviors, and you can, too.

To inspire constant improvement, a Pittsburgh children’s hospital urged its employees to act like they ‘own the zone.’ Then it made sure to act on their ideas.

"It's Not Personal, It's Only Business..."

Some may say no truer words have ever been spoken. I would contend, no words could be further from the truth!

Do you know how to show your appreciation to your employees? Here are some out-of-the-box gift ideas to consider.

In November 1888, Willard Le Grand Bundy invented a device that changed the world: The mechanical clock in out machine for workers. The machine was big and heavy, and each worker had their own unique key to punch their time in and out.

Nearly half of Hong Kong’s financial employers have had an employee resign during their probation period due to poor onboarding processes.

The Timer’s Going Off

My elementary-aged children didn’t have school on Election Day. As a working parent, random school holidays require me to figure out alternative childcare or use a vacation day. Fortunately, I currently work from home so my son, daughter, and nephew can pile up the blankets and pillows, build a fort, and play video games. I’m able to work on work projects while caring for (and yet ignoring) the kids.

Jason Tzau has worked as a pharmacist and pharmacy consultant for the past 19 years, most recently serving as associate director of the health and benefits practice at Willis Towers Waton’s Seattle office.

Employee Training Programs: Why Video Is Ideal

Employee training is both the great panacea and the scapegoat for underperformance and workplace problems like harassment, bullying and incivility.

Millennials have come of age in a layoff culture, so their understanding of loyalty isn’t based on a sense of job security. They crave a clear career path, mentoring, training, and other learning opportunities.

Today’s employees expect the companies they work for to deliver openness and transparency in, essentially, all of their business practices. This includes everything from communicating leadership changes, making adjustments to the business model, revealing news around potential acquisitions and, most of all, providing access to corporate-wide salary data.

Workplace wellness programs that offer employees a financial carrot for undergoing health screenings, sticking to exercise regimens or improving their cholesterol levels have long been controversial.

When it comes to technology, HR departments may be dropping the ball. Human resources has fallen behind finance, marketing and technology departments when it comes to integrating digital strategy and new technologies at work, according to a new survey from the Association of Executive Search and Leadership Consultants.

“We want to make sure people with pre-existing conditions have coverage,” said Seema Verma, administrator of the U.S. Centers for Medicare and Medicaid Services.

The field of human resources is changing. Among all the challenges HR professionals face, few are more important than measuring and addressing employee performance. Unfortunately, effective performance management is a topic fraught with questions: Are ongoing feedback sessions preferable to traditional annual reviews? Should performance and compensation be discussed separately or together? These are just some of the issues talent experts grapple with today.

Generation Z doesn’t remember a time without cellphones or Google because they weren’t born yet.

Hyperbole might be a necessary evil in public relations and marketing, but you can at least be original. Discard these worn-out clichés in favor of fresher descriptors.

Looking Ahead to the Future of Work

A successful organization in 2023 will look, feel and operate very differently than one today.

Being a mechanical engineer in a dying company will be unpleasant no matter how much you love mechanical engineering. You can be a great mortician but if the company can’t get credit to buy caskets and supplies, there won’t be much business. If you love recruiting and the economy goes south, the pickings will be slim. Being a great petroleum engineer may not be all that cool at a place with a reputation like BP.

The travel company communicates with multiple subsidiaries and offices all over the globe. How does it make its emails more effective in such a large, international organization?

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