Millennial Engagement Articles
Engaging millennials is more important now than ever for businesses and Human Resources departments. Generation Y is changing the face of work in many industries and businesses large and small need to adapt to their needs or risk losing out on burgeoning talent.
Employee personas, or fictional characters that represent your target audience, can help you create engaging communication. How does it work? Meet Becky, Lincoln and Amal and see how their needs help shape a communication strategy.