Employee and Workplace Communications -

We are living at a time when there are massive changes occurring in the business world, both in how products and services are offered to business and consumer audiences to the definitions of exactly what constitutes a workplace and employees. These changes are already happening in some arenas. What will the US workplace look like, as HR communications videos penetrate the market over the next eight years?

The road to today’s benefits packages and employee benefits communications have significantly changed since the establishment of the first employee pension plan in 1875 by the American Express railroad company. Pension plans represented the first step into the benefits landscape. Now, almost 150 years later, the classic pension plan is almost extinct in the private sector.

There is a quiet revolution spreading through the business world. Companies of all sizes are using it, and in a variety of ways. Some solely employ it for internal purposes. Others use it to communicate internally and externally, especially with the buying public. What is it? Employee Generated Content (EGC) or Employee Generated Video (EGV).

When an announcement is made about an upcoming team-building, intra-company event, it’s often greeted with a great deal of eye-rolling and heavy sighs. Employees shudder at the thought of the next painfully embarrassing activity that will be deemed appropriate by management as the perfect team-building exercise.