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Advertisers will tell you your brand is everything. Branding and content are essential for selling products—and social media has to play a part in any digital marketing strategy these days—but they’re also crucial for hiring talent and helping your organization grow.

Blockbuster movie and TV producers and songwriters know what grabs their audiences by the heartstrings. So do great marketers.

Despite underinvestment, L&D is more important than ever.

One of the most exciting aspects of employment law is the inexhaustible list of ways that employees find to get themselves—and their employers—into trouble. Recently, we’ve observed an uptick in electronic security breaches, which makes the close of 2018 a perfect time to refresh ourselves on the “do’s” and “don’ts” of cybersecurity.

Taking the Measure of Good Corporate Culture

Tools to gauge organisational health are only part of the solution

The talent market is incredibly competitive right now. Job openings are at a high not seen since the early 2000s, and the unemployment rate is the lowest its been since 1969. As we move toward 2019, it’s more important than ever to focus on retaining the talent we’ve worked so hard to recruit for our organizations.

A few years ago, business leaders and Human Resources professionals found an answer to rising workplace stress, increased incivility, and lowered productivity: mindfulness. Since then, many HR tools and apps are making mindfulness an employee benefit with measurable results.

From editing tips and filler phrases to ditch, here are the most-popular stories on Ragan.com.

From healthcare to retirement, employers stepped up their game as some perks rose in popularity while others faded. For the past year, editors at Employee Benefit News have compiled lists aiding employers in strategizing their benefit offerings. Based on page views, below are the top lists of 2018.

There are a slew of important figures companies and employees need to know regarding health savings accounts, 401(k)s and flexible spending accounts. While the IRS announced HSA changes in May, the agency only recently announced annual changes to FSAs and 401(k)s. From contribution limits to out-of-pocket amounts, here are the figures employers need to know — all of which take effect in January.

Today's new-hires expect their employers to lay out the job expectations right at the start. Performance expectations are highly significant and important to employees, as well as a key factor in the success of employee onboarding and employee communications initiatives.

Artificial intelligence (AI) can have a profound effect on making businesses more productive, and HR teams are uniquely poised to benefit from it. But actually adopting and implementing AI can be a daunting task, and many teams aren’t quite sure where to begin. It’s easy to get overwhelmed (and confused) by the volume of literature out there. But the fact of the matter is that the workplace is shifting at an extremely rapid rate and business leaders need to be asking themselves how, not if, they are going to implement AI.

In a business landscape characterized by critical and sustained skill shortages, human capital has grown to become a key differentiator for organizations in every industry. In the US, these trends have been exasperated further by record-low unemployment rates, which have made it even more difficult to attract and secure top-tier talent.

A hologram is only as important as what it has to say. The writers of science fiction seemed to know that fact, and if you’re a fan of Star Trek or Star Wars you’ll know that holograms weren’t used for social chatting, they delivered important information.

Many companies now promote diversity and inclusion in the workplace in order to attract candidates to their roles.

Faced with crippling insurance premium hikes, the city of Arvada, Colorado, made a big decision to restructure its benefit offerings to be self-insured.

The good news is, U.S. consumers may be taking wellness more seriously. The bad news: Advisors might be competing for consumers’ attention with people who have a strong opinion about whether spaghetti is suitable for people who need to lose weight.

Change management is a necessary and sometimes messy part of HR’s job within any organization. These days, workplaces and companies have to change quickly or be left behind. Employee communications initiatives and software tools can help, but studies show that the best way to engage your employees and move them through transition is with coaching.

In 1977, Dr. Bill Hettler co-founded the National Wellness Institute, Inc. (NWI), and shared his “Six Dimensions of Wellness Model” with the masses.

Why B2B Video Marketing Strategies Are Evolving in 2018

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with. It is also because the landscape of creating, publishing and sharing videos is changing.

Social Capital: The Next Frontier for HR

In today’s rapidly changing world, it is essential that organization’s hire the smartest, most capable people possible. There should be little doubt that human capital is a firm’s greatest asset.

Open enrollment is over, but your responsibility to provide competitive employee compensation and benefits doesn’t end. Throughout the year, you’ve worked with employees scrambling to sign up for health insurance, using their benefits, and you’ve dealt with questions and unforeseen issues that came up.

More companies than ever before are trying to find the best talent they can before that talent even goes to college. It’s an effort to get a leg up in an increasingly competitive recruitment and retention battlefield for many industries.

When employees aren’t happy at work, they aren’t productive. Happiness at work is about feeling engaged and fulfilled—being confident, challenged and comfortable. When an onboarding process at a company is strategic, flexible and user-driven employees are more engaged and thus stay longer, allowing a business to save money.

You’d love to have a modern platform that boosts productivity and engagement. Here’s how to make the case for it.

The Twisted HR / Employee Relationship

I am not a psychologist or psychiatrist, but I have stayed at many Holiday Inns in my time. That, and a bit of my own historical references allow me to have the following opinion. My premise is this: the HR/Employee relationship is dysfunctional and almost surely codependent.

The New Year is approaching and benefits professionals are continuing to make career moves. The winter months have brought with them new hires and promotions for Willis Towers Watson, Transamerica, ZipRecruiter and others.

Nearly half of corporate trainers say they modify their training practices to cater to GenZ.

Every employee values workplace perks but does its importance outweigh being paid more?

If you’re a small business looking to invest in video conferencing, all your worries have disappeared up into the clouds.

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