Branding & Content Articles

HR branding helps you find and keep the best employees, while fostering a culture of excellence. Great branding efforts need great internal content employees can respond to.

Advertisers will tell you your brand is everything. Branding and content are essential for selling products—and social media has to play a part in any digital marketing strategy these days—but they’re also crucial for hiring talent and helping your organization grow.

Most employees are aware that they should not discuss religion or politics in the office, and not only to help preserve corporate culture. However, in today's divisive political climate, many employees are ignoring that rule and divulging their political views openly in the office. When political views are discussed at work, it can have a negative impact on company culture and employee communications.

Why is branding and content important? If you think of your ‘brand’ as your reputation, your ‘brand’ as an employer should be positive. A positive brand means a positive reputation, and your employee communications tactics will work better, and you’ll get better job candidates.

When we talk about branding and content and its relationship with employee communication, we’re really talking about emotions and perceptions. What your employees feel about the company they work for determines everything from their performance to their willingness to participate in your workplace community.

The workplace environment and employee communications are forever changing. The demands on today's managers are more challenging than ever. Bosses are looking for ways to help leaders manage their workflow and employees more effectively. New communication and recruitment tools and apps are helping many accomplish this task.

Recruitment and retention is all about keeping the life blood of your company healthy. Negative candidate experience can undermine your recruitment efforts before you can even focus on retention.

I spent a substantial portion of my career in launching new products, services and businesses. Branding and content was always at the core of these projects – down to the part where the decision on the shape of a logo involved three meetings and two trans-Atlantic conference calls. Face it, the brand is the whole shebang most of the time: Apple, Google, Coca-Cola.

Information is key to the success of your business. It keeps your customers, partnerships, vendors, employees, and everyone else involved in your bottom line informed of events and happening within your company. The way you deliver your information will determine how it is perceived and received. Your company thrives on delivering information, and you want to ensure it is distributed in an effective manner that garners results. That’s where video communication comes in.

Video communication is paramount to any kind of millennial engagement effort your company can perform. The written word is not dead, but video should enhance and supplement your written internal communications.

You know what words very rarely come to mind when I think of a company’s video library?

Current. Fresh. Exciting. Modern.

Summer is underway and for a lot of businesses, it is also slow season! With slow season comes more time to revamp your brand message and bring on new employees for a fresh perspective. Whether it be new college grads or someone changing careers or direction, Employee Onboarding in the summer season can present opportunities for both parties.

Progressive and forward-thinking companies are embracing diversity and inclusion as a viable way to stay relevant and maintain a stable and prosperous business. A diverse team will help you better understand different cultures and languages, which can strengthen your services and brand.

It’s 2009. You own a company that’s been doing fairly well. It’s not at the top of the field, but it’s comfortably living among the mid-range organizations in its business arena. Then the bottom falls out of its market.

Normally, branding and content refers to the marketing initiatives your company is pushing out to your target customers or target audience. But selling your brand to your own employees is as important for the long-term success of any company.

I love music. Love good songs. And I love to sing. It's safe to say the songs I usually like best are those with a strong vocal lead.

In the business world, a resourceful job seeker can find jobs in his or her field year-round. Similarly, a smart Human Resources manager can find excellent candidates for company positions year-round. Successful employee recruiting takes strategic thinking, inventive approaches, and an understanding of what will drive the company forward.

Employees want ways to get involved with CSR programs close to where they live and work ... and corporate communications can help.

Internal video communications come in all shapes and sizes. Some companies use internal communication tactics like livestreaming to communicate better and faster with remote and in-house employees. Here’s how scripted videos can help deliver information and build community in the workplace.

Employee communications solutions try to make communication what it really is—a two-way street. These solutions engage employees and urge them to participate in the communication exchange with management.

Corporate communication tools include the many platforms and systems Human Resources managers and company executives use to help their employees perform at their best and facilitate a web of communication between all workers. These tools can also be used help bridge the soft skills gap that can open in companies of all industries, particularly tech and software development.

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