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Employee Communications Council Blog

Insightful blog posts written by corporate communications professionals on ways to improve employee engagement, organizational change management and internal communication strategies


Video has become a significant part of our everyday and personal lives. We are bombarded with a variety of visual stories and videos of our family, friends, and important events in our lives. We just cannot get enough of video communication and interaction.

Geofencing might be one of the most powerful employee communication tools recruiters can use to reach younger generations of workers for their company.

The road to today’s benefits packages and employee benefits communications have significantly changed since the establishment of the first employee pension plan in 1875 by the American Express railroad company. Pension plans represented the first step into the benefits landscape. Now, almost 150 years later, the classic pension plan is almost extinct in the private sector.

Employee communications videos have quickly changed how Human Resources departments manage company-wide communications. How did this happen?

Most change management experts see their job as helping organizations change and improve. Companies that change fast can survive, but companies that embrace transformation thrive. What’s the difference?

Employee benefits websites have become very popular with HR departments across almost all industries in recent years. As more employee benefits systems move to the cloud or online, flexibility in benefits administration is key.

Editor’s note: We’re doing a short, two-part series on the battle between Facebook’s Workplace and Slack in the internal communications tools realm. Read part one (written by yours truly, the editor) here. Jeff Myhre, an expert in entrepreneurship, Human Resources, and more, gives his take on the Workplace/Slack War based on his experience below:

SCORM stands for Shareable Content Object Reference Model. SCORM standards are a set of requirements for e-learning courses. It’s a widely-used industry standard that serves many practical purposes for e-learning platforms and employee video communications.

The great corporate communication tools war is upon us. When Slack entered the marketplace, it changed how corporate communication tools were used in the workplace. It allowed teams to instantly communicate with each other, as well as share files, no matter who worked where. Then Facebook introduced Workplace, drawing some users away from Slack with its ease of use. Which service will be the victor? The answer is complicated.

A new revolution in corporate communications software is emerging steadily and involves an innovation called cloud-based platforms. These platforms are dramatically changing the way companies interact and communicate with their employees.

There is a quiet revolution spreading through the business world. Companies of all sizes are using it, and in a variety of ways. Some solely employ it for internal purposes. Others use it to communicate internally and externally, especially with the buying public. What is it? Employee Generated Content (EGC) or Employee Generated Video (EGV).

Employee benefits aren’t always easy to provide and communicate to the workers that need them. This is why Human Resources departments have to continually create new innovations in employee communications to help employees sign up for the benefits packages that are right for them. The HR industry in all sectors is already moving ahead with lightning speed in this area.

The benefits of cloud-based corporate communication tools are many. Here are a few you might not know.

Employee video communications have become a useful tool for many HR departments across multiple industries.

The technological revolution in communications over the last couple of decades has created a myriad of ways for companies to communicate with their employees, including most recently with video email communications, but which of these are truly effective? A recent study from FLIMP Communications illustrates with solid quantitative data the high degree of effectiveness there is with digital video postcards.

When an announcement is made about an upcoming team-building, intra-company event, it’s often greeted with a great deal of eye-rolling and heavy sighs. Employees shudder at the thought of the next painfully embarrassing activity that will be deemed appropriate by management as the perfect team-building exercise.

How do you feel when someone shows appreciation and recognition of a project you completed successfully? You feel good, proud, and valued. It builds your self-worth. Well, your employees, are just like you. They need and enjoy employee recognition and appreciation for the work they do for you every day.

Sometimes managing change in a younger workforce comes down to the corporate communication tools you have in place.

When applying for a job, one of the biggest things potential employees look for is a healthy benefits package, which includes vacation time, holidays, paid sick leave, paid personal time off, some retirement options, and health insurance.

Employee engagement tools are changing and becoming more efficient at conveying information by the day. One of the exciting new phenomena sweeping employee communication strategies and HR departments is the digital postcard. How can you use this tool to your advantage?

Employee rewards programs, at first glance, seem like the perfect budget-friendly way to reward employees for a job well done. After all, what employee doesn’t love praise and recognition? If you can make an employee feel rewarded with a plaque or a gift card, that’s always a good thing, right?

A recent survey of brand managers, internal communications staff, and corporate communications managers by Emperor and Communicate magazine illustrates a changing dynamic in how organizations view the importance of brand management as it relates to their employees, and the changes in internal communications software that this new dynamic might require.

Running a corporation has, since the days of the East India Trading Company, been a top-down exercise. Management gave orders, and everyone followed them. Whatever employee engagement surveys and corporate communications tools there might have been were largely seen as human resources activities designed to let employees vent, sort of a suggestion/complaint box on a grander scale. As a result, huge opportunities from a business improvement standpoint went sailing by.

Corporate communication tools come in all shapes and sizes. Many are cloud-based, allowing your employees to access their hubs and use them to reach the entire organization. Managers can use these portals to train employees, recognize employees, drive benefits enrollment, and much more, even with remote employees in a large organization.

Employee video communications using “digital video postcards” has been shown to improve overall employee engagement. The data collected and reported in Flimp Communications 2017 Employee Video Communications Report, proves it. Why are these campaigns so successful?

If you want to keep top-performing employees, you need to pay them well and what they are worth. Accurately paying an employee will make the employee stay loyal to you and not jump ship to a major competitor with open arms who will compensate them like you should have done. Companies that pay their employees well and explain their compensation plans with employee communication videos attract dedicated people who want to be a part of your team.

Internal employee communications is all about the proper training to get everyone on the same page.

All corporate communication tools are designed to help employers engage and communicate with their diverse employees. Recruiting millennials will take some extra corporate communications expertise.

Employee communication videos have become the latest fashionable internal communication channel across multiple industries in recent years. These videos and other digital internal communications channels work well because they convey information more easily and with greater efficiency than other, more traditional forms of internal communication and employee engagement. Animated explainer videos are becoming increasingly common because of their power to engage and explain.

Organizations with the best employee video communication in the world still lose valuable workers and mid-level managers due to terrible bosses. Here are four archetypes of bad bosses that send talented employees running for the hills and torpedo the best employee retention efforts.

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