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Employee Communications Council Blog

Insightful blog posts written by corporate communications professionals on ways to improve employee engagement, organizational change management and internal communication strategies


Corporate culture has always been affected negatively and positively by how empowered the voice of the employee is in any organization. Recently, in the wake of the #metoo movement, we’ve seen harrowing examples of management gone wrong, and power running amok.

Simply having a health insurance plan available to your employees is no longer enough to ensure that they actually enroll. This can be incredibly frustrating for any business, as healthcare is part of any reputable company’s employee benefits package.

Employee communication is all about getting the same messages out to the people who need information. It’s also about personalizing communications so that each employee gets the information they need to do their jobs well and make good decisions. Video communications is great, but what features separate some communications platforms from others?

Information is key to the success of your business. It keeps your customers, partnerships, vendors, employees, and everyone else involved in your bottom line informed of events and happening within your company. The way you deliver your information will determine how it is perceived and received. Your company thrives on delivering information, and you want to ensure it is distributed in an effective manner that garners results. That’s where video communication comes in.

Employee Communications and video communications are becoming more intertwined every day in the Human Resources world. Even with technology changing employee engagement, the name of the game is still communication. That’s why I had used that word twice in my title.

Americans are worried, some more than others. The source of worry? Money. And as we are reminded in the lyrics to a song from Cabaret, “Money makes the world go ‘round.” It does. Money buys more than things, it buys choices. And there’s an unhappy percentage of Americans that correctly perceive they have no choices at all. This is why Human Resources departments and companies need to provide health and financial wellness options for employees.

Fighting disengagement is an uphill battle for any manager in any professional setting. Fortunately, there are tools out there to help you in the fight for employee engagement, such as video communication and good ol’ simplicity.

Video communication is paramount to any kind of millennial engagement effort your company can perform. The written word is not dead, but video should enhance and supplement your written internal communications.

Every HR professional understands that employee benefits are one of the biggest reasons employees choose one job over another, and your company provides great benefits—a quality health insurance plan, for example. In fact, Open Enrollment is coming up, so naturally your employees should all be lining up to take part in your health insurance plan.

You know what Decision Support Tools can do for your organization and your HR department, but from an employee’s perspective, how do these complex digital tools help them?

Open enrollment and choosing the right health insurance options can be one of the most stressful and daunting tasks for many employees. Open enrollment happens every year, and some employees still do not understand the process and experience lots of confusion during the process.

“Learning is the only thing a mind never exhausts, never fears, and never regrets.” Leonardo da Vinci

Decision Support Tools (DSTs) have become in vogue over the years because they break down a process that always causes stress and confusion for workers into a few short, easy questions and options. Many large and mid-size organizations are turning to DSTs to help their employees sign up for health insurance. When it’s time to help your employees make that decision, how do you know which DST to invest in?

A few weeks ago, the Trump administration proposed combining the Department of Labor and the Department of Education into a new Department of Education and the Workforce. This proposal would require Congressional approval, and given how well the two parties and their multitude of factions get along at the moment, this idea is probably Dead on Arrival. However, that doesn't mean we shouldn't do some thinking in terms of Human Resources, particularly recruitment and retention, in the hopes that Washington starts working again.

According to the 2018 Millennial Benefit Trends Report, the millennial participants were asked to rank the benefit categories from most to least important. Number one on the list is “Health Insurance,” which 63.64% rated as “Extremely Important”.

You know what words very rarely come to mind when I think of a company’s video library?

Current. Fresh. Exciting. Modern.

Vacation days, time off, and generally an intuitive, positive, supportive work environment attract the best job candidates. In all industries trying to improve their millennial engagement, corporate culture is the backbone of company’s efforts. Nothing improves and builds a positive corporate culture like a fair, easy-to-use time-off system.

Most American workers are workaholics and refuse to take time off work. Studies reveal that more than half are leaving their vacation time unused. While most businesses appreciate the dedication and commitment of hardworking employees to their companies, employers need to encourage their workers to take time off and enjoy a fun summer vacation. It will do wonders not only for their physical and mental health but their overall job-performance in the company.

For some high school and college students, summer is the time to get away from the regimens of classes, lectures and “school” life. For others, the 8-12 week period is the doorway to firsthand experiences of employee communication in real-world employment. Although some organizations offer internship programs year-round, summer is the peak season for intern endeavors.

The summer holidays are nearly upon us. This is the time for vacations, outdoor bar-be-ques, traveling, sun, and fun. Today, corporate culture is forgiving of summer vacations, usually around July 4th and mid-August. The time is now to gear your employees up between their vacation times.

Employee benefits and compensation have started to become less important in the changing job marketplace, but they still remain a top reason why employees stay with an organization or leave. Making it easy for employees to use their benefits improves engagement and performance.

Summer is underway and for a lot of businesses, it is also slow season! With slow season comes more time to revamp your brand message and bring on new employees for a fresh perspective. Whether it be new college grads or someone changing careers or direction, Employee Onboarding in the summer season can present opportunities for both parties.

Every article you’ve ever read about bosses starts with this quote:

“Employees don’t quit jobs. They quit bosses.”

After the now-famous meeting of the 17 people who would build the Agile Manifesto in 2001, their revolutionary ideas have infiltrated not just the world of software development, but also all facets of business organization, Human Resources, and corporate culture. How has culture and management improved since the advent of Agile, and how can you use the Agile Manifesto to improve your workplace culture?

Progressive and forward-thinking companies are embracing diversity and inclusion as a viable way to stay relevant and maintain a stable and prosperous business. A diverse team will help you better understand different cultures and languages, which can strengthen your services and brand.

Should employee benefits include summer vacation as a matter of course? The data says ‘yes.’

Your employees might be confused when they walk into the office for the first time and are handed an employee benefits and compensation packet showing the various options and benefits of a 401(b) retirement plan rather than the standard 401(k).

That is, of course, something of a trick question. Retaining employees is a major part of building a strong operation, but retention of employees is not the primary goal of a business or other organization. Apple Computer may be good at retaining employees, but its top priority is to generate a profit for shareholders, and it does so by producing technology people want to buy. Because it is successful at making a profit with nifty iPhones and such, people like to work there. Yet, I am certain that there is a manager somewhere at Apple who has driven down morale and has lost some good people owing to a management style that does address employee retention.

A boss’ job is to direct and lead his team towards a common goal that is consistent with the overall business message. A boss’ job is to instruct and give necessary feedback to improve the workings of employees. Most importantly, a boss’ job is to ensure the belief in what the company stands for and encourage others to become as passionate as he/she is.

If you want to make your workplace more attractive to today’s workers and keep them happy once they’re hired, your employees should feel a sense of inclusion. Because feeling a strong sense of belonging and comfort is so vital to a healthy company, recruitment and retention skyrockets when employees feel like they work in an office of inclusion.

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