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Because of its relatively recent and speedy emergence, recruitment marketing (RM) still remains a mystery to some HR professionals. Even those with a clear understanding of it have a difficult time staying current with this fast-evolving area. The rise of RM reflects a response to two broader trends in the talent acquisition field - the growing importance of employer brands and the rise of social media. RM consists of the various activities an organization uses to find, attract, engage and nurture talented prospects even before they apply for a job. To learn how the State of Recruitment Marketing 2018 industry research may apply to your organization, we invite you to read's exclusive research report with primary findings and 8 key takeaways.

The True Cost of Cutting Healthcare Coverage

Get key facts about the true cost of trying to curb health benefit costs - it’s more than meets the eye. The two biggest issues your clients often face are controlling the costs of benefits and attracting and retaining top talent. Addressing one may come at the expense of the other. For your clients, this issue may even be a larger worry than generating revenue. It is up to you to find alternative solutions to help clients solve these problems.

Understanding Disengaged Employees

Ultimately, employees want their employer to care about their quality of life, and they want to see actions and systems in place at their place of work that demonstrates this care. When employers engage, employees engage in return.

In this Fact Sheet you'll learn:

  • The business value of an engaged workforce
  • What factors are important for employees to feel engaged and happy
  • Toolbox to help increase employee engagement

Maintaining compliance and managing risk are among the toughest challenges that HR professionals face, especially those working within large organizations that have global operations and a complex workforce. Add to the mix a constantly changing legislative landscape where every jurisdiction must adhere to its own set of rules and regulations or risk facing hefty fines and penalties for non-compliance. This study reveals how effectively HR professionals within a cross section of organizations in the U.S. manage compliance issues in their workplace and the overall business impact that these changes have on their policies and procedures. Read the exclusive research, conducted by in partnership with Ceridian, to learn the strategies organizations use to stay up-to-date with new mandates.

At a time of tumultuous change and uncertainty, it pays to take stock. To look at how work and the working environment is being utterly transformed, and with it the role of internal communicators. What exactly is our role now and what should it be? What’s changing and what needs to change?

Does your organization have a formal drug testing policy? Many employers do, primarily out of concern for safety of all workers. Many employers view such a program as mandatory because the employer has an obligation to provide a safe working environment. That said, drug testing policies are not always simple or straightforward and it doesn’t make the negatives of such a program simply disappear. There are many pros and cons to consider when implementing such a policy.

In this guide, Poppulo guest writer and communications expert Andy Blacknell has identified three areas that provide opportunities for Internal Communication to contribute to driving engagement in their organizations. The guide also includes case studies from organizations who have implemented successful engagement strategies, including Pernod Ricard, edf energy, Avery Dennison and Aviva.

LinkedIn's March US Workforce Report

Over 146 million workers in the U.S. have LinkedIn profiles; over 20,000 companies in the U.S. use LinkedIn to recruit; over 3 million jobs are posted on LinkedIn in the U.S. every month; and members can add over 50,000 skills to their profiles to showcase their professional brands. That gives us unique and valuable insight into U.S. workforce trends.

Our vision is to create economic opportunity for every worker in the global workforce. Whether you’re a worker, an employer, a new grad, or a policymaker, we hope you’ll use insights from our report to better understand and navigate the dynamics of today’s labor market.

Download this month's Training and Development Excellence newsletter for cutting-edge trends in this area of HR. Read about keeping your company connected across dispersed workplaces, learn how business knowledge improves sales, learn how to develop millennial talent and more in this issue.

LinkedIn's 2018 Workplace Learning Report

The short shelf life of skills and a tightening labor market are giving rise to a multitude of skill gaps. Businesses are fighting to stay ahead of the curve, trying to hold onto their best talent and struggling to fill key positions. Individuals are conscious of staying relevant in the age of automation. We surveyed approximately 4,000 professionals globally on LinkedIn with the goal of providing a holistic view of modern workplace learning.


There’s no doubt that video interviewing is fascinating, but is it a technology for the future or something ready to be deployed today? We can now answer that question thanks to this survey conducted by of nearly 2,000 HR professionals.

High blood pressure alert: Firefighters, police officers and airline pilots may have the most stressful jobs in this country, according to a new survey. But if you're a hair stylist, a medical sonographer or a university professor, it's likely you're sleeping pretty well at night.

This monthly online publication is produced by to bring industry insights to HR professionals everywhere. This month's issue includes how to infuse some love into your workplace, ten tips to supercharge your success in 2018, and why the work/life balance is important.

Employee Culture Whitepaper

Culture is the character and personality of your organization. It's what makes your organization unique and is the sum of its values, traditions, beliefs, interactions, behaviors, and attitudes.How does your employee culture compare to other organizations? We can now answer that question thanks to this survey conducted by of over 550 HR professionals.

The extended workforce, including but not limited to contingent workers, contractors and temporary employees, are still very much an integral part of a company’s culture - and it's becoming even bigger. Between an aging workforce, an impending talent shortage and the increasing need for flexibility within some populations, organizations know they need to meet the needs of these workers.

Engaging employees can have a positive impact on many facets of business, from staff retention to the bottom line.

The way we work is changing. That is not a new concept, but what is new is the astounding velocity and scale of change. At center stage is the digital revolution, which has led to new ways to compete, innovate, serve customers and work on a global scale. But new technologies bring threats as well as opportunities. One key threat is the fact that workforces have had a hard time keeping pace with digital disruptions. It is with this threat in mind that partnered with Pandexio to create a survey intended to investigate how prepared today's workforce is to meet the challenges of the near future.

Inspire your employees to be brand advocates and build your dream team.

Your current employees can be your best kept secret when it comes to building your dream team. Leveraging them in the recruiting process is a cost effective strategy that will bring you quality candidates and help you win over top talent. It’s all about employee advocacy. Why? This type of word-of-mouth marketing builds legitimacy and credibility for your company and brand, and it draw in recruits who are more likely to be a fit for your culture, mission, and values.

31% of employees want a more flexible approach to work

Just under one-third (31%) of employees would like to have a more flexible working environment, according to research by Investors In People (IIP).

Learn how HR may change for your clients in 5 years. Download Paycor’s HR Trendcast Report for key insights that you can share with them.

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