Avoid the pitfalls of #FakeNews, and ensure your company message is trusted.
Fake news. Alternative facts. "Don't believe what you're reading or seeing." It's abundantly clear that fake news has been a prevalent thought in the minds of millions over the past year. Still, as communicators, what are we to do? Join this immersive event to learn from the nation's top editors and social media experts, as they teach us how to drain the #FakeNews swamp.
What you'll learn:
- How media outlets like the Chicago Tribune properly vet their sources
- Ways to respond to comments on your posts to reduce the rumors that fuel "fake news"
- Analytics protocols to ensure your content strategy is accurate
- What role businesses play in informing the public