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Employee Communications Council Blog

Insightful blog posts written by corporate communications professionals on ways to improve employee engagement, organizational change management and internal communication strategies


When it comes to well-being in the workplace, which extends to one’s personal life, there are two key points to consider. One is an employee’s health. The other point is an employee’s financial health. When the two are put together, the result is a useful health and financial wellness program and a better-run company.

The main measure of success in our field is employee engagement; it's the Holy Grail of the profession. Engaged employees are more productive, and productive employees are able to do things for the top line, bottom line and all the lines in between that can astonish. But most employees are not engaged by most measures.

Change management is often overlooked as a crucial component of any corporate structure. Most managers and business leaders believe that the time to bring in a change agent is when processes are broken, communications have ground to a halt, and the company is losing business. But effective change management needs time and room to grow, and may need to be initiated before cracks appear on the surface.

Employee communications programs and initiatives these days rely increasingly on video communication to drive employee engagement. No doubt your organization was spooked by the low employee engagement numbers coming out every year, revealing over half of your employees don’t feel engaged at work. So you invested in a video communication program to help. Engagement increased, but something’s missing. What indicator of engagement is the piece that makes your employee communications program whole?

Imagine if you had the opportunity to voice your opinion about your workplace on a regular basis. You would enhance employee engagement and be able to provide useful suggestions for better working environments, your workload, employee communications initiatives, even company benefits!

To truly embrace diversity and inclusion in your workplace, you must build employee communications that create an understanding.

Truly embracing diversity and inclusion in your workplace is more than allowing everyone the chance to speak and provide input for all situations and projects.

A video communications system is no longer just a tool for big companies. Welcome to 2019.

It's a new year, and that means a new beginning. We resolve to lose weight, exercise more, drink less and countless other things in our personal lives. But, it's also an opportune time to focus on organizational resolutions.

New-hire onboarding is not something you can do with one tool or program. No one manager can successfully onboard and welcome new employees by him or herself. It takes a team effort and aligning messages and goals from the top of your organization down to the new hires.

Advertisers will tell you your brand is everything. Branding and content are essential for selling products—and social media has to play a part in any digital marketing strategy these days—but they’re also crucial for hiring talent and helping your organization grow.

A few years ago, business leaders and Human Resources professionals found an answer to rising workplace stress, increased incivility, and lowered productivity: mindfulness. Since then, many HR tools and apps are making mindfulness an employee benefit with measurable results.

Today's new-hires expect their employers to lay out the job expectations right at the start. Performance expectations are highly significant and important to employees, as well as a key factor in the success of employee onboarding and employee communications initiatives.

Change management is a necessary and sometimes messy part of HR’s job within any organization. These days, workplaces and companies have to change quickly or be left behind. Employee communications initiatives and software tools can help, but studies show that the best way to engage your employees and move them through transition is with coaching.

More companies than ever before are trying to find the best talent they can before that talent even goes to college. It’s an effort to get a leg up in an increasingly competitive recruitment and retention battlefield for many industries.

Every employee values workplace perks but does its importance outweigh being paid more?

Open Enrollment is in full swing and if you’re a small business owner with the ability to offer employees benefits and compensation packages, you’re probably already hearing all about it. Your employees are making the best decisions they can right now to make sure they’re enrolled in health insurance plans that make sense for them. Even as Open Enrollment progresses, there are still several considerations small business owners and leaders need to have.

Let's start this blog post by saying that I have no idea what 2019 specifically holds for HR Training and Compliance Programs – nor does anyone else. If I were that prescient, I'd invest in lottery tickets and hit the beach. However, there are some general trends and corporate realities that give us an idea of where to look for successful start-ups affecting Human Resources and where start-ups are facing trouble.

Health and financial wellness plans have evolved quickly in the last few years, offering employees newer and better options to relieve some of the money-related stress they experience and plan better for retirement. The next step in this evolution is access to personalized financial wellness plans for each employee. Why is this so important and why are personal financial advisors in vogue now?

Most employees are aware that they should not discuss religion or politics in the office, and not only to help preserve corporate culture. However, in today's divisive political climate, many employees are ignoring that rule and divulging their political views openly in the office. When political views are discussed at work, it can have a negative impact on company culture and employee communications.

There are a tremendous number of words and phrases being used in today’s workplace to enhance communications best practices. Some have become very familiar: corporate culture, change management, employee communication, business process management, and talent onboarding, to name a few. Corporate culture, in its broadest sense, is an organization’s collective beliefs and practices, which affect its interactions among employees and customers alike. There’s a phrase, “best practices,” that is used in business to define the most effective method to deal with an issue. Some companies become infected with what could be termed “worst practices.”

Why is branding and content important? If you think of your ‘brand’ as your reputation, your ‘brand’ as an employer should be positive. A positive brand means a positive reputation, and your employee communications tactics will work better, and you’ll get better job candidates.

Employee communications tools and apps can make a huge difference in office morale, internal communications, onboarding, recruiting, and many other issues Human Resources professionals work with every day. Here are a few tools and apps developments in particular that made waves in 2018.

Often, too often, corporate culture turns toxic and entrenches itself so deeply that the organization can no longer serve its purpose effectively. This usually initiates the most painful form of change management. You're the new kid on the block, new C-suite or director or someone else with some ability to make changes to policy and employee communications standards – maybe you were even hired specifically to do that. What do you do about it? Bear with me for a brief history lesson.

According to the Nemertes 2018-19 Visual Communication and Collaboration Study, over one-third of organizations are planning to expand video employee communications and conferencing technology in large meeting rooms (10+ people). The study, which examined five hundred companies, found that 20% of large conference rooms have video communications capabilities and that number is expected to rise greatly.

Employee onboarding has many implications for the future of your company. When new employees join your team, they have certain expectations. Most people are anxious about joining a new team, but your onboarding system can help ease that stress while setting up all newcomers for success. These days, video communications are making employee communications more streamlined, including in the onboarding world.

Training and compliance programs are vital to the success of your business and employees. There are many employee training programs that companies incorporate into their culture to boost employee communications, productivity, and engagement.

When we talk about branding and content and its relationship with employee communication, we’re really talking about emotions and perceptions. What your employees feel about the company they work for determines everything from their performance to their willingness to participate in your workplace community.

Tools and Apps. Everyone knows what the word “app” means. It hasn’t been around since the beginning of time as we know it, but it’s been in use far longer than many realize. According to an article by Thom Holwerda for OS News, the term was initially used in job postings for programmers starting in 1981. The abbreviated form of “applications” was utilized in employee communication and recruiting simply because job postings cost money. The higher the word count, the more expensive the ad. And programmers knew what “apps” stood for.

It seems pretty obvious that health and financial wellness benefits ought to be very popular and should enjoy high levels of employee engagement. Some are popular and do enjoy high levels of engagement, but many don't. To figure out what doesn't work is easiest if we ask which benefits get the most engagement and work backwards from there.

The race for better Millennial engagement and overall employee communications has made this question commonplace: When applying for a new position, do you tend to look over the company’s website and social media pages to view their work and corporate culture?

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