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Employee Communications Council Blog

Insightful blog posts written by corporate communications professionals on ways to improve employee engagement, organizational change management and internal communication strategies


It seems pretty obvious that health and financial wellness benefits ought to be very popular and should enjoy high levels of employee engagement. Some are popular and do enjoy high levels of engagement, but many don't. To figure out what doesn't work is easiest if we ask which benefits get the most engagement and work backwards from there.

The race for better Millennial engagement and overall employee communications has made this question commonplace: When applying for a new position, do you tend to look over the company’s website and social media pages to view their work and corporate culture?

The workplace environment and employee communications are forever changing. The demands on today's managers are more challenging than ever. Bosses are looking for ways to help leaders manage their workflow and employees more effectively. New communication and recruitment tools and apps are helping many accomplish this task.

Recruitment and retention is all about finding the best candidates for your company and keeping that talent in-house. As always, employee communications is key, but identifying the best personnel before they’re hired is the best way to keep the talent pipeline open.

Recruitment and retention is all about keeping the life blood of your company healthy. Negative candidate experience can undermine your recruitment efforts before you can even focus on retention.

Conflict is a part of any office space, whether your employees are distributed in different locations or all working under the same roof. Since conflict is inevitable between humans trying to work together with high stakes, conflict resolution has to not only pacify the problem, it also has to lay the groundwork for better employee communication and engagement in the future.

Incivility is a virus that can disrupt even the most efficient work spaces. How can change management efforts and corporate culture training defeat incivility before it spreads?

I spent a substantial portion of my career in launching new products, services and businesses. Branding and content was always at the core of these projects – down to the part where the decision on the shape of a logo involved three meetings and two trans-Atlantic conference calls. Face it, the brand is the whole shebang most of the time: Apple, Google, Coca-Cola.

Maybe it’s a little bit of both but Adweek exclaims that 92% of businesses use social media platforms like LinkedIn, Facebook and Twitter for recruiting new employees. So, maybe social media can be used for work and not just play.

Corporate culture has always been affected negatively and positively by how empowered the voice of the employee is in any organization. Recently, in the wake of the #metoo movement, we’ve seen harrowing examples of management gone wrong, and power running amok.

Simply having a health insurance plan available to your employees is no longer enough to ensure that they actually enroll. This can be incredibly frustrating for any business, as healthcare is part of any reputable company’s employee benefits package.

Employee communication is all about getting the same messages out to the people who need information. It’s also about personalizing communications so that each employee gets the information they need to do their jobs well and make good decisions. Video communications is great, but what features separate some communications platforms from others?

Information is key to the success of your business. It keeps your customers, partnerships, vendors, employees, and everyone else involved in your bottom line informed of events and happening within your company. The way you deliver your information will determine how it is perceived and received. Your company thrives on delivering information, and you want to ensure it is distributed in an effective manner that garners results. That’s where video communication comes in.

Employee Communications and video communications are becoming more intertwined every day in the Human Resources world. Even with technology changing employee engagement, the name of the game is still communication. That’s why I had used that word twice in my title.

Americans are worried, some more than others. The source of worry? Money. And as we are reminded in the lyrics to a song from Cabaret, “Money makes the world go ‘round.” It does. Money buys more than things, it buys choices. And there’s an unhappy percentage of Americans that correctly perceive they have no choices at all. This is why Human Resources departments and companies need to provide health and financial wellness options for employees.

Fighting disengagement is an uphill battle for any manager in any professional setting. Fortunately, there are tools out there to help you in the fight for employee engagement, such as video communication and good ol’ simplicity.

Video communication is paramount to any kind of millennial engagement effort your company can perform. The written word is not dead, but video should enhance and supplement your written internal communications.

Every HR professional understands that employee benefits are one of the biggest reasons employees choose one job over another, and your company provides great benefits—a quality health insurance plan, for example. In fact, Open Enrollment is coming up, so naturally your employees should all be lining up to take part in your health insurance plan.

You know what Decision Support Tools can do for your organization and your HR department, but from an employee’s perspective, how do these complex digital tools help them?

Open enrollment and choosing the right health insurance options can be one of the most stressful and daunting tasks for many employees. Open enrollment happens every year, and some employees still do not understand the process and experience lots of confusion during the process.

“Learning is the only thing a mind never exhausts, never fears, and never regrets.” Leonardo da Vinci

Decision Support Tools (DSTs) have become in vogue over the years because they break down a process that always causes stress and confusion for workers into a few short, easy questions and options. Many large and mid-size organizations are turning to DSTs to help their employees sign up for health insurance. When it’s time to help your employees make that decision, how do you know which DST to invest in?

A few weeks ago, the Trump administration proposed combining the Department of Labor and the Department of Education into a new Department of Education and the Workforce. This proposal would require Congressional approval, and given how well the two parties and their multitude of factions get along at the moment, this idea is probably Dead on Arrival. However, that doesn't mean we shouldn't do some thinking in terms of Human Resources, particularly recruitment and retention, in the hopes that Washington starts working again.

According to the 2018 Millennial Benefit Trends Report, the millennial participants were asked to rank the benefit categories from most to least important. Number one on the list is “Health Insurance,” which 63.64% rated as “Extremely Important”.

You know what words very rarely come to mind when I think of a company’s video library?

Current. Fresh. Exciting. Modern.

Vacation days, time off, and generally an intuitive, positive, supportive work environment attract the best job candidates. In all industries trying to improve their millennial engagement, corporate culture is the backbone of company’s efforts. Nothing improves and builds a positive corporate culture like a fair, easy-to-use time-off system.

Most American workers are workaholics and refuse to take time off work. Studies reveal that more than half are leaving their vacation time unused. While most businesses appreciate the dedication and commitment of hardworking employees to their companies, employers need to encourage their workers to take time off and enjoy a fun summer vacation. It will do wonders not only for their physical and mental health but their overall job-performance in the company.

For some high school and college students, summer is the time to get away from the regimens of classes, lectures and “school” life. For others, the 8-12 week period is the doorway to firsthand experiences of employee communication in real-world employment. Although some organizations offer internship programs year-round, summer is the peak season for intern endeavors.

The summer holidays are nearly upon us. This is the time for vacations, outdoor bar-be-ques, traveling, sun, and fun. Today, corporate culture is forgiving of summer vacations, usually around July 4th and mid-August. The time is now to gear your employees up between their vacation times.

Employee benefits and compensation have started to become less important in the changing job marketplace, but they still remain a top reason why employees stay with an organization or leave. Making it easy for employees to use their benefits improves engagement and performance.

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