Branding & Content Articles
HR branding helps you find and keep the best employees, while fostering a culture of excellence. Great branding efforts need great internal content employees can respond to.
As an HR professional, you already know the importance of human capital in the workplace. You may have even started to see the shift of referring to human resources as human capital management. Human capital is undoubtedly important, but there’s an even more important “capital” that might not be on your radar: social capital.
Your internal information hub requires support—including ample funding—from top-tier bosses. It also demands clear protocols and content that employees need and want.
Your ‘big idea’ is a home run, but how can you turn that into a touchdown or a hole-in-one for a new batch of spectators? Follow these tips for tweaking and repurposing your core message.
The key to a thriving business is a thriving workplace. You want your employees to be full of energy, constantly moving on to the next thing, eagerly pushing forward. That energy propels your business forward with it and creates growth. If the office feels dead, the prospects for your business probably aren’t too good either.
Top business leaders embark on their role with great enthusiasm and expectations. They set out to make a difference and craft a success story. Fueled by their freedom to create, leaders draft mission and vision statements to frame their organization’s purpose. Their mission statements define their work or specialty, and their vision statements declare what they seek to accomplish (and why).
While everyone may bend the truth from time to time, it’s important that lies in the workplace not be tolerated. When affirmative falsifications and lies of omission are not punished, a culture of secrets, misrepresentations, and self-preservation can easily take precedent over the good of the company.
“That’s not in my job description.” It’s the response that irks almost every every manager on the planet. The manager then goes to her HR business partner, engages in a whole-body eye roll, and then complains about the employee’s lack of team spirit.
How you can build up your content marketing network to produce the right things for your employees, clients, and customers.
Connection is a key to employee engagement because we connect with our organizations through the people with whom we work, the mission and values of the organization, and the work we perform.
Keeping your entire staff informed can seem daunting, but a regular compilation of updates, profiles and events can do so thoroughly and efficiently. Here’s advice on getting it right.
Normally, branding and content refers to the marketing initiatives your company is pushing out to your target customers or target audience. But selling your brand to your own employees is as important for the long-term success of any company.
Drop the investor-centric fluff, and find the core story of what makes your company unique. Hopefully, that doesn’t consist of execs who demand backup planes to follow their private jets.
To win the hearts, minds and loyalty of customers, you must have a compelling and differentiated brand platform. But creating a business-to-business brand platform that is unique and engaging is a question of emphasis.