Branding & Content Articles

HR branding helps you find and keep the best employees, while fostering a culture of excellence. Great branding efforts need great internal content employees can respond to.

Communication Opportunities Are Leadership Opportunities

Everyone’s heard the mantra that the most effective managers, coaches, administrators, etc. are those who lead by example. Establishing and maintaining the relationship between leaders and those they lead ultimately comes down to communication—how that example is conveyed, received and understood. Can you think of a single list of “leadership qualities” that doesn’t reference communication skills somewhere in the mix? With the two so obviously linked, it makes sense to think of internal and employee communications as leadership opportunities.

On-screen projections, whether text or images, augment and complement your narrative—if you craft them properly. Follow these guidelines.

Make a Difference: Packing Snacks for Kids

We were excited to partner with Center for Food Action to create weekend snack packs for children at risk of weekend hunger in our community. CFA’s mission is to “prevent hunger and homelessness and improve the lives of individuals and families living in poverty.”

As the media landscape continues to fracture and transform, now is the perfect time to become your own publisher. However, it takes a serious commitment to do it right.

Branding and drumming up business are accentuated by interaction, and the professional network is ideal for just that. Not sure how to make the most of the platform? Have a look.

Jesse Jackson: Accidental CLO

Jesse Jackson, CLO of consumer and community banking at the multinational banking and financial services firm JPMorgan Chase & Co joined the bank’s management development program more than 25 years ago, starting as a teller and a banker. Jackson talks about his career path, how he became a CLO, and what he learned along the way.

The Blindspot in Employee Engagement

Life is everywhere and everything we experience is life. Work is just one place where life happens. Remember, work for employees is a relationship. The test of a good relationship is how you show up when things aren’t so good.

As in comedy, great timing in public relations is essential. Rather than leaving your messaging to chance, plan to distribute your content—themed and evergreen alike—around specific dates.

As an HR professional, you already know the importance of human capital in the workplace. You may have even started to see the shift of referring to human resources as human capital management. Human capital is undoubtedly important, but there’s an even more important “capital” that might not be on your radar: social capital.

Your internal information hub requires support—including ample funding—from top-tier bosses. It also demands clear protocols and content that employees need and want.

Your ‘big idea’ is a home run, but how can you turn that into a touchdown or a hole-in-one for a new batch of spectators? Follow these tips for tweaking and repurposing your core message.

If you want to wield influence and authority: Create elite content, pursue speaking opportunities, and defer on topics outside your wheelhouse.

Closely monitor your click-through rates, track turnover, and measure your impact on employee engagement.

The key to a thriving business is a thriving workplace. You want your employees to be full of energy, constantly moving on to the next thing, eagerly pushing forward. That energy propels your business forward with it and creates growth. If the office feels dead, the prospects for your business probably aren’t too good either.

Keep Your Vision Alive

Top business leaders embark on their role with great enthusiasm and expectations. They set out to make a difference and craft a success story. Fueled by their freedom to create, leaders draft mission and vision statements to frame their organization’s purpose. Their mission statements define their work or specialty, and their vision statements declare what they seek to accomplish (and why).

How to Avoid a Culture of Lies

While everyone may bend the truth from time to time, it’s important that lies in the workplace not be tolerated. When affirmative falsifications and lies of omission are not punished, a culture of secrets, misrepresentations, and self-preservation can easily take precedent over the good of the company.

Should Employees Have Fun at Work?

When I hear the question ‘should employees have fun at work?’, I’m often reminded of Dilbert Cartoons like this one, where employee happiness is seen as little more than an obstacle to efficiency or productivity.

It’s Everyone’s Job to Care About Job Descriptions

“That’s not in my job description.” It’s the response that irks almost every every manager on the planet. The manager then goes to her HR business partner, engages in a whole-body eye roll, and then complains about the employee’s lack of team spirit.

Here’s how to ensure your creative staffers feel stifled, deflated, frustrated and defeated.

How you can build up your content marketing network to produce the right things for your employees, clients, and customers.

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