Branding & Content Articles
HR branding helps you find and keep the best employees, while fostering a culture of excellence. Great branding efforts need great internal content employees can respond to.
Why is branding and content important? If you think of your ‘brand’ as your reputation, your ‘brand’ as an employer should be positive. A positive brand means a positive reputation, and your employee communications tactics will work better, and you’ll get better job candidates.
The race for better Millennial engagement and overall employee communications has made this question commonplace: When applying for a new position, do you tend to look over the company’s website and social media pages to view their work and corporate culture?
Maybe it’s a little bit of both but Adweek exclaims that 92% of businesses use social media platforms like LinkedIn, Facebook and Twitter for recruiting new employees. So, maybe social media can be used for work and not just play.