Branding & Content Articles

HR branding helps you find and keep the best employees, while fostering a culture of excellence. Great branding efforts need great internal content employees can respond to.

Hannah Greenwood

Hannah Greenwood is 25 years old and originally from Manchester, NH. She earned a Bachelor’s degree in Public Relations from Barry University in Miami, FL. Hannah runs Blonde Boss Media, which helps small local businesses achieve their marketing goals. Hannah writes about Millennials in the workplace for ECC.
Every employee values workplace perks but does its importance outweigh being paid more?

Why is branding and content important? If you think of your ‘brand’ as your reputation, your ‘brand’ as an employer should be positive. A positive brand means a positive reputation, and your employee communications tactics will work better, and you’ll get better job candidates.

The race for better Millennial engagement and overall employee communications has made this question commonplace: When applying for a new position, do you tend to look over the company’s website and social media pages to view their work and corporate culture?

Maybe it’s a little bit of both but Adweek exclaims that 92% of businesses use social media platforms like LinkedIn, Facebook and Twitter for recruiting new employees. So, maybe social media can be used for work and not just play.

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