Millennial Engagement Articles

Engaging millennials is more important now than ever for businesses and Human Resources departments. Generation Y is changing the face of work in many industries and businesses large and small need to adapt to their needs or risk losing out on burgeoning talent.


More companies than ever before are trying to find the best talent they can before that talent even goes to college. It’s an effort to get a leg up in an increasingly competitive recruitment and retention battlefield for many industries.

Every employee values workplace perks but does its importance outweigh being paid more?

Why is branding and content important? If you think of your ‘brand’ as your reputation, your ‘brand’ as an employer should be positive. A positive brand means a positive reputation, and your employee communications tactics will work better, and you’ll get better job candidates.

The race for better Millennial engagement and overall employee communications has made this question commonplace: When applying for a new position, do you tend to look over the company’s website and social media pages to view their work and corporate culture?

Maybe it’s a little bit of both but Adweek exclaims that 92% of businesses use social media platforms like LinkedIn, Facebook and Twitter for recruiting new employees. So, maybe social media can be used for work and not just play.

Video communication is paramount to any kind of millennial engagement effort your company can perform. The written word is not dead, but video should enhance and supplement your written internal communications.

According to the 2018 Millennial Benefit Trends Report, the millennial participants were asked to rank the benefit categories from most to least important. Number one on the list is “Health Insurance,” which 63.64% rated as “Extremely Important”.

Vacation days, time off, and generally an intuitive, positive, supportive work environment attract the best job candidates. In all industries trying to improve their millennial engagement, corporate culture is the backbone of company’s efforts. Nothing improves and builds a positive corporate culture like a fair, easy-to-use time-off system.

A boss’ job is to direct and lead his team towards a common goal that is consistent with the overall business message. A boss’ job is to instruct and give necessary feedback to improve the workings of employees. Most importantly, a boss’ job is to ensure the belief in what the company stands for and encourage others to become as passionate as he/she is.

Millennial engagement and career fulfillment begins with the employer and ends with the employee. If a position does not offer an employee the favorable factor (s) of work and life balance, most millennials tend to look elsewhere.

You’ve probably heard of how millennials are taking over the workforce, creating drastic changes in offices and the very nature of work itself. As a result of Generation Y entering careers and the workforce over the past decade or so, companies have to compete to lure up-and-coming talent, and employee benefits is one way to do that.

Could an infusion of younger workers shake up your corporate employee communications systems in a positive way?

Employee recruiting is never easy, especially if you’re targeting a specific subset of worker. With millennials poised to take over the job market in the next decade, what industries will have the highest concentration of younger generations in coming years?

“Ninety-one percent of Millennials (born between 1977-1997) expect to stay in a job for less than three years, according to the Future Workplace ‘Multiple Generations @ Work’ survey of 1,189 employees and 150 managers.” - Forbes

As the workplace evolves, employee communication has to evolve. With all the options available it can be tough to figure out what’s right for your business, so I’ve laid out the best features of my three favorite workplace communication apps so you can decide for yourself.

“Millennials (29%) report that higher salary is the biggest contributor to their loyalty.” – Staples, AccessPerks.com

In a study performed by Adestra, 82.9% of people check their emails randomly throughout the day. Over a fifth of the participants worry they will look less dedicated than their counterparts if they do not constantly check their emails during the day. What if emails and HR communication videos could decrease stress?

Geofencing might be one of the most powerful employee communication tools recruiters can use to reach younger generations of workers for their company.

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