Internal Marketing Articles
The main measure of success in our field is employee engagement; it's the Holy Grail of the profession. Engaged employees are more productive, and productive employees are able to do things for the top line, bottom line and all the lines in between that can astonish. But most employees are not engaged by most measures.
Change management is often overlooked as a crucial component of any corporate structure. Most managers and business leaders believe that the time to bring in a change agent is when processes are broken, communications have ground to a halt, and the company is losing business. But effective change management needs time and room to grow, and may need to be initiated before cracks appear on the surface.