Branding & Content Articles

HR branding helps you find and keep the best employees, while fostering a culture of excellence. Great branding efforts need great internal content employees can respond to.

Employee video communications have become a useful tool for many HR departments across multiple industries.

The technological revolution in communications over the last couple of decades has created a myriad of ways for companies to communicate with their employees, including most recently with video email communications, but which of these are truly effective? A recent study from FLIMP Communications illustrates with solid quantitative data the high degree of effectiveness there is with digital video postcards.

A recent survey of brand managers, internal communications staff, and corporate communications managers by Emperor and Communicate magazine illustrates a changing dynamic in how organizations view the importance of brand management as it relates to their employees, and the changes in internal communications software that this new dynamic might require.

Running a corporation has, since the days of the East India Trading Company, been a top-down exercise. Management gave orders, and everyone followed them. Whatever employee engagement surveys and corporate communications tools there might have been were largely seen as human resources activities designed to let employees vent, sort of a suggestion/complaint box on a grander scale. As a result, huge opportunities from a business improvement standpoint went sailing by.

Internal employee communications is all about the proper training to get everyone on the same page.

Crafting a strong employer brand strategy

Employer brand management has been pushed up the corporate agenda in recent years. Communicate magazine, in collaboration with Emperor, has carried out research into the employer brand.

One of the more rewarding aspects of internal employee communication is when communicators are called upon to rally the troops for volunteer activities in the name of corporate social responsibility. Cleaning out local parks, stocking supplies at a food pantry, serving meals at a homeless shelter, or any of the hundreds of other ways companies can pitch in to make a difference in their community.

How do you incorporate social media into your business model? Some veteran companies may not be sure how to answer that question, if they can answer at all; this is where millennials come into play.

If your employee engagement indicators have taken a dip recently, perhaps you’re not asking the right survey questions. Company executives too often get positive responses on their employee engagement surveys but find other indicators of employee engagement, like overall morale and productivity, sagging. You need employee engagement survey questions that get to the heart of the issues and provide useful metrics to guide your employee engagement strategy.

Branding: Establish a Company Identity

Keeping employees engaged in their day-to-day duties is difficult. Keeping employees engaged in the brand, betterment and big-picture goals of a company is an even larger challenge.

Dr. Martens internal communications, by Music

Check out an example of excellent Internal Communications materials developed for Dr. Martens by the brand consultancy Music

Nearly three-fourths of communications departments claim to have problems keeping employees “on brand and on message” when sharing company news and information, according to a recent survey of communications professionals conducted by San Bruno, CA-based employee communications platform Dynamic Signal..

Hello and welcome to the Employee Communications Council (ECC). You’ll find timely, relevant, and useful information and research on the ever-changing fields of employee communications, employee engagement, and internal communications. Because this is a rapidly changing arena, my team and I will be constantly updating this blog section with new content focusing on the many facets of employee communication.

Corporate Social Responsibility has become more important to organizations across all industries in recent years for a variety of reasons. Employees want to work for companies that put Corporate Responsibility high on their priorities list. Not only is it the right thing to do, but it helps engage employees and build brand loyalty.
Employee engagement helps organizations develop a corporate culture, but what does that mean and how does it help a growing business?

In a world where over half of consumers don’t trust paid advertising and an overwhelming majority trusts earned promotions, branding is everything. A good brand is one that stays positive in a customer’s mind. In order to avoid souring the brand and losing a chunk of your customer base, your company has to be fully aligned with the brand story and identity top to bottom.

In a world where over half of consumers don’t trust paid advertising and an overwhelming majority trusts earned promotions, branding is everything. A good brand is one that stays positive in a customer’s mind. In order to avoid souring the brand and losing a chunk of your customer base, your company has to be fully aligned with the brand story and identity top to bottom. You need the tools and the strategy to reach your employees.
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