Employee Communications Council Blog
Insightful blog posts written by corporate communications professionals on ways to improve employee engagement, organizational change management and internal communication strategies
Let's start this blog post by saying that I have no idea what 2019 specifically holds for HR Training and Compliance Programs – nor does anyone else. If I were that prescient, I'd invest in lottery tickets and hit the beach. However, there are some general trends and corporate realities that give us an idea of where to look for successful start-ups affecting Human Resources and where start-ups are facing trouble.
Often, too often, corporate culture turns toxic and entrenches itself so deeply that the organization can no longer serve its purpose effectively. This usually initiates the most painful form of change management. You're the new kid on the block, new C-suite or director or someone else with some ability to make changes to policy and employee communications standards – maybe you were even hired specifically to do that. What do you do about it? Bear with me for a brief history lesson.
It seems pretty obvious that health and financial wellness benefits ought to be very popular and should enjoy high levels of employee engagement. Some are popular and do enjoy high levels of engagement, but many don't. To figure out what doesn't work is easiest if we ask which benefits get the most engagement and work backwards from there.
I spent a substantial portion of my career in launching new products, services and businesses. Branding and content was always at the core of these projects – down to the part where the decision on the shape of a logo involved three meetings and two trans-Atlantic conference calls. Face it, the brand is the whole shebang most of the time: Apple, Google, Coca-Cola.