If you’re at all familiar with the content on this site, you’ve probably already read some of our writers’ exaltations over internal video communication before. It’s been well-documented that a little more investment in new video communication technology has produced long-lasting results and improvements in employee engagement, internal communications, and employee communications.
Internal video communication uses the magic of video to convey messages and bring employees and even customers into the fold quickly. Because pretty much anyone with a computer these days can make at least a rudimentary video, the production of professional videos created by video communication agencies are much more prevalent and cost-effective to make.
Internal Video Communication Conveys Information in Less Time
It’s probably easier for a writer like me to crank out a few hundred words with new information for employees or a description of a new product or two, but video will get more engagement because it draws more attention. Learning new technical systems, like software and how to use different tools and apps, can be much easier with a short instructional video than a dozen emails with screenshots fired back and forth between employees.
Creating and Sharing Videos is Easier Than Ever
Creating a video used to take hours, and that’s with very rudimentary direction and information to convey. Today, with an array of new software tools for recording and editing internal video communication files, it’s much easier to create an informative, polished video for customers or employees. And paying a video communications agency to create videos for you is now more affordable than ever.
Once you have a video to share, you can show it to more people much faster and easier than ever before. There are several new applications ready to make sending and sharing your video in the way you want with who you want simple.
Video Stars Have More Fun
Once employees start to see how easy it is to record and send videos, they’ll quickly find that recording themselves to help others is much faster, easier, and more fun than finding the exact words to type out in an email. Many workplaces have embraced creating internal video communication clips for their superiors and their fellow workers and put a little more of their personalities into it, creating a supportive, informative, and productive workplace environment. A good mix of video and written communications can spice up the world of memos and TPS reports to form a synergy that is difficult to derail.
Internal video communication, if made easy and done right, can add to better overall employee engagement and communication between all parties in the workplace.
