Imagine if you had the opportunity to voice your opinion about your workplace on a regular basis. You would enhance employee engagement and be able to provide useful suggestions for better working environments, your workload, employee communications initiatives, even company benefits!
Why is branding and content important? If you think of your ‘brand’ as your reputation, your ‘brand’ as an employer should be positive. A positive brand means a positive reputation, and your employee communications tactics will work better, and you’ll get better job candidates.
The race for better Millennial engagement and overall employee communications has made this question commonplace: When applying for a new position, do you tend to look over the company’s website and social media pages to view their work and corporate culture?
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