Employee communications

Employee communications is becoming more common in HR departments across all industries. As the workforce and the nature of work itself are shifting, technology needs to shift with it. See what video communication technology can do for you.


The technological revolution in communications over the last couple of decades has created a myriad of ways for companies to communicate with their employees, including most recently with video email communications, but which of these are truly effective? A recent study from FLIMP Communications illustrates with solid quantitative data the high degree of effectiveness there is with digital video postcards.

When an announcement is made about an upcoming team-building, intra-company event, it’s often greeted with a great deal of eye-rolling and heavy sighs. Employees shudder at the thought of the next painfully embarrassing activity that will be deemed appropriate by management as the perfect team-building exercise.

Employee engagement tools are changing and becoming more efficient at conveying information by the day. One of the exciting new phenomena sweeping employee communication strategies and HR departments is the digital postcard. How can you use this tool to your advantage?

Employee rewards programs, at first glance, seem like the perfect budget-friendly way to reward employees for a job well done. After all, what employee doesn’t love praise and recognition? If you can make an employee feel rewarded with a plaque or a gift card, that’s always a good thing, right?

A recent survey of brand managers, internal communications staff, and corporate communications managers by Emperor and Communicate magazine illustrates a changing dynamic in how organizations view the importance of brand management as it relates to their employees, and the changes in internal communications software that this new dynamic might require.

Running a corporation has, since the days of the East India Trading Company, been a top-down exercise. Management gave orders, and everyone followed them. Whatever employee engagement surveys and corporate communications tools there might have been were largely seen as human resources activities designed to let employees vent, sort of a suggestion/complaint box on a grander scale. As a result, huge opportunities from a business improvement standpoint went sailing by.

Corporate communication tools come in all shapes and sizes. Many are cloud-based, allowing your employees to access their hubs and use them to reach the entire organization. Managers can use these portals to train employees, recognize employees, drive benefits enrollment, and much more, even with remote employees in a large organization.

Employee video communications using “digital video postcards” has been shown to improve overall employee engagement. The data collected and reported in Flimp Communications 2017 Employee Video Communications Report, proves it. Why are these campaigns so successful?

If you want to keep top-performing employees, you need to pay them well and what they are worth. Accurately paying an employee will make the employee stay loyal to you and not jump ship to a major competitor with open arms who will compensate them like you should have done. Companies that pay their employees well and explain their compensation plans with employee communication videos attract dedicated people who want to be a part of your team.

Employee communication videos have become the latest fashionable internal communication channel across multiple industries in recent years. These videos and other digital internal communications channels work well because they convey information more easily and with greater efficiency than other, more traditional forms of internal communication and employee engagement. Animated explainer videos are becoming increasingly common because of their power to engage and explain.

Internal video communication has spread throughout many industries and organizations of all kinds like a virus. A good virus. Video communication comes in many forms, but it is almost always more effective than traditional internal communication, employee communication, and employee engagement strategies

One of the more rewarding aspects of internal employee communication is when communicators are called upon to rally the troops for volunteer activities in the name of corporate social responsibility. Cleaning out local parks, stocking supplies at a food pantry, serving meals at a homeless shelter, or any of the hundreds of other ways companies can pitch in to make a difference in their community.

The whole point of business is to grow, to increase market share and margins, to start generating profits and increasing pay for the employees while keeping them onboard with superior employee video communications. But growth isn't a straightforward proposition. The pace and management of growth is just as important. Grow too fast (Krispy Kreme comes to mind), and you may misconstrue the market situation. Grow too slowly (Dell Computers), and the opposition overtakes you.

A good video communication agency can produce digital content for your internal communications system that can sometimes more clearly get your message across to employees and managers effectively. Here are three ways a video communication agency can make your internal communications content can’t-miss.

If your company is not using digital communications in the workplace, you are being left in the dark ages.

A team leader in any organization must not only get the message of management across to all team members, he or she has to foster better employee engagement, communication, and collaboration. In complex working environments with remote workers and cross-functional team members, team leaders can get better results from employee collaboration by following these basic principles.

As a ‘seasoned’ corporate communicator (i.e., one who got his start before Dave Grohl was in that band before the Foo Fighters), I’ve long felt one of the toughest employee communication issues I faced were when internal clients were overly-eager to share information.

Internal communications involves many complex processes, from getting the brand statement and mission to trickle down to all employees from management to internal branding and methods of communication between employees. When managers invest time in opening dialogues with their employees, they save time in the long run. Here is the power of the open conversation.

Learn how to improve your Internal Communications when dealing with employee complaints to keep your employee retention rates high.

Hello and welcome to the Employee Communications Council (ECC). You’ll find timely, relevant, and useful information and research on the ever-changing fields of employee communications, employee engagement, and internal communications. Because this is a rapidly changing arena, my team and I will be constantly updating this blog section with new content focusing on the many facets of employee communication.

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